MOVIGEAR® wins Product Innovation of the Year
Bruchsal, Hanover Trade Show 2008: With the launch of its mechatronic drive solution MOVIGEAR®, SEW-EURODRIVE is the first company on the market to implement a mechatronic drive product. A market survey conducted by Frost & Sullivan has now confirmed the innovative nature of the ground-breaking development by
awarding SEW-EURODRIVE the prize for Product Innovation of the Year.
The Frost and Sullivan Award 2007 for product innovation of the year on the European market for electrical drives has been
awarded to SEW-EURODRIVE for its innovative mechatronic drive solution MOVIGEAR
®. Developed in 2005-2006, MOVIGEAR
® was introduced to satisfy the complex requirements demanded of horizontal conveyor technology in a wide range of industries,
such as automotives, the food and beverage industry, airport logistics, and intralogistics. It also highlights the new design
and functional options available on the market. “Thanks to pioneering new technology – including single line installation – MOVIGEAR
® offers a number of benefits over conventional drive solutions,” explain Suman Bhaskar and Kaushik Ghosh, analysts at Frost
& Sullivan. “Its compact design, high overload capacity, short commissioning and start-up times, low noise emissions, and smooth housing
mean that MOVIGEAR
® delivers a far better performance than conventional drive solutions. What's more, customers also benefit from lower installation
and energy costs.” In contrast to the technological standard applied in decentralized technology today, which needs two separate cables for energy
and communication transmission, single line technology requires just one cable, making complicated and costly on-site installation a thing of the past. As there is less cabling work, the costs of the overall system are also kept to a minimum. Furthermore, the simplified system structure cuts the duration of startup from weeks to a matter of days. Thanks to these outstanding characteristics, this innovative technology is very efficient and cost-effective.“SEW-EURODRIVE has also developed a new Ethernet-based software for configuring network structures (MOVIVISION
®), which makes MOVIGEAR
® even easier and more efficient to use,” adds Bhaskar. “Customers can choose from a range of software modules depending on the requirements of their application.” Although the component costs for MOVIGEAR
® are slightly higher than those for conventional drive solutions, this system offers customers the opportunity of cutting their
overall costs. High-quality network characteristics and control concepts cut startup up times considerably and minimize monitoring and maintenance
tasks. The principle of single line installation makes it possible to cut the required cabling work and reduce the number of unit
designs required, which in turn lowers installation costs. “As the software is connected to a higher-level Ethernet communication system, it offers a fast solution for drive tasks,
which shortens the startup phase and cuts installation costs,” says Ghosh. “Moreover, the unique design of MOVIGEAR
® is highly efficient and compensates for the higher procurement costs by providing energy savings throughout its entire life
cycle.”Thanks to the broad range of customer benefits it provides, this pioneering drive solution from SEW-EURODRIVE is already in
high demand. The company successfully implemented MOVIGEAR
® systems into several projects for the automotive and beverage industries in 2007. The positive market response prompted SEW to broaden its marketing activities for MOVIGEAR
® as planned at the start of 2008.The Frost & Sullivan Award for product innovation is awarded each year to a company that stands out from its competitors by
launching outstanding new products and technologies on the market. Frost & Sullivan Best Practices Awards honor companies in a wide range of regional and global markets for outstanding achievements
and superior services in the areas of leadership, technological innovation, customer service and strategic product development. Analysts compare market competitors and measure their achievements by means of detailed interviews, analyses and extensive
secondary research in order to identify the best practices in each industry.
